Bachelor of Design Majoring in Fashion Marketing
Awarded by Raffles College of Design and Commerce, Sydney, Australia
Intakes January, April, July & October
Duration 3 Years

Specialisation in Fashion Marketing and Management

Course Overview:
The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Student learn buying and merchandising practices, conceptualizing, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies.

Career Opportunities:
• Fashion Buyer
• Merchandiser
• Event Manager
• Fashion Editor
• Image Consultant/Coordinator
• Costumer Co-ordinator
• Fashion Co-ordinator
• Market Researcher
• Visual Merchandiser
• Brand Manager
• Public Relations Officer

Specialisation in Retail Management

Course Overview:
The course on Retail Management embraces one of the most established branches of the Marketing discipline, as indeed most retailing activity predates the concept of Marketing.

Retail Management course commences with the student gaining a thorough insight into the retail industry and comprehending the various models of retail marketing. Students will learn to develop and manage the challenging retail environment and enhance its effectiveness by incorporating the tools of Marketing and Integrated marketing Communication.

THIS COURSE COVERS THE FOLLOWING AREAS OF STUDY:
• Business Information System
• Management and Organization Behavior
• Fashion Merchandising
• Retail Store Operations
• Fashion Marketing
• Fashion and the Consumer
• Principles of Economics
• Business Statistics
• Relationship Marketing Management
• Visual Merchandising
• Buying Principles 1
• Retail Marketing and Management
• Market Research Techniques
• Marketing and Design on the Web
• Accounting for Decision Making
• Buying Principles 2
• Integrated Marketing Communication
• Service Marketing
• Fashion Coordination and Promotion
• Human Resource Management
• Retail Strategy
• Final Retail Management Project 1
• Final Retail Management Project 2
• Academic Research and Communication Skills
• Managing Retail Channels
• Internship

Career Opportunities:
• Retail Manager
• Merchandiser
• Operations Manager
• Buyer
• Customer Service Manager

Specialisation in Fashion Communication and Journalism

Course Overview:
The study of Fashion Communication and Journalism focuses on an in-depth understanding of promotional activities, corporate journalism and publications, events planning, international public relations, communication plans and fashion photography. Upon completing the course, the students will understand the art of integrating Fashion and Journalism and exercise this knowledge into the real world of communication.

THIS COURSE COVERS THE FOLLOWING AREAS OF STUDY:
• Colour Theory for Fashion
• History of Costume
• Textiles
• Digital Photography
• Page Layout
• Digital Illustration
• Image Processing
• Garment and Composition
• Fashion Marketing
• Fashion and the Consumer
• Fashion Merchandising
• Multimedia and its Technology
• Fashion Communication
• Market Research Techniques
• Marketing and Design on the Web
• Current Issues in the Global Fashion Industry
• Styles and Trends
• Public Relation Writing
• Integrated Marketing Communication
• Fashion Coordination and Promotion
• Corporate Journalism and Writing for the Media
• Media and the Culture
• Fashion Communication Project 1
• Fashion Communication Project 2
• Academic Research and Communication Skills
• Internship

Career Opportunities:
• Fashion Journalist
• Fashion Editor
• Fashion Assistant
• Fashion Stylist
• Promotion & Merchandise Assistance
• Feature Editor
Mabel Teo
Programme Coordinator (Fashion Marketing & Management)
 
 
 
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MASTER OF COMMERCE


Awarded by Raffles College of Design and Commerce, Sydney, Australia

Intakes: January & July
Duration: 1 Year (Full-time)/ 18 months (Part-time)*

The Master of Commerce offers three specialisations leading to the award of:

  • Marketing**
  • Management**
  • Design Management

COURSE OBJECTIVES
We see the key objectives of the Master of Commerce to:

  1. To enhance the applied advanced knowledge and skills in business and management practice to the level of master practitioner
  2. To develop and use critical thinking skills to assess advanced and complex business related problems, and develop advanced rational, appropriate solutions that have real world relevance
  3. To allow students to deepen their understanding of the theoretical underpinnings and practical implications of critical reflection and strategic decision making
  4. To examine and evaluate underlying assumptions, symptoms and environmental influences on given solutions
  5. To identify and evaluate problems and develop solutions appropriate to the situation using critical and reflective thinking

If you are interested in our commerce programmes, click here for online registration.

* Subject to commencement with a minimum number of students.
** To be delivered by Raffles Education Corp College (Singapore)

 
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